Raul Pereda, a Mexico City native making his PGA TOUR debut on a sponsor exemption, holed a 3-wood from 249 yards, the longest hole . And the tour is incinerating cash. One of only a handful of players (including Tiger Woods, Dustin Johnson, Vijay Singh and Tom Watson) to earn a lifetime membership on the PGA Tour, Mickelson had that privilege suspended after he joined LIV. Its unfortunate that we will lose a loyal sponsor like that, especially one that is pulling out because of the decisions we made, not because their business is struggling or dont see the value but because were sandwiching them in between these elevated events, said a Tour pro. Cozen OConnor benefited from its association even without Kokraks win a few months ago at Shadow Creek. Other companies such as Ping and Adidas did not respond to initial emails seeking comment. Already a subscriber? SBJ I Factor presented by Allied Sports features an interview with Navigate founder A.J. No surprise that the front of the hat brings in the most bank, as that is always front-and-center in interviews, pictures, etc. LIV returns to the U.S. in two weeks at Cedar Ridge Country Club in Broken Arrow, Oklahoma for LIV Golf Tulsa. We are a membership-based organization, so we work on the behalf of our players. Register for a free SBJ account to unlock one extra article per month. Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. Proud Partners - PGATour Access to easy-to-read digital editions of weekly issues. How did you aggregate that information? Is your player interested? Golf's biggest-ever sponsorship deals: Prepare to be amazed! Smith has appeared recently in Titleist spots for the brands new drivers and balls, but at this point, it appears Titleist is holding back on promoting Smith (and his victories) as much as it might other major winners. The biggest winner of all? Phil Mickelson, Sergio Garca, Brooks Koepka, Phil Mickelson, Sergio Garca, Brooks Koepka, Bryson DeChambeau, Dustin Johnson, Rory McIlroy, Illustration by Stephanie Jones for Forbes; Photos by Warren Little/Getty Images, Oisin Keniry/Getty Images, Ross Kinnaird/Getty Images, Kevin C. Cox/Getty Images, Andrew Redington/Getty Images, Alex Goodlett/Getty Images. A player who keeps his card should have a minimum of three to five corporate partners. Golf Podcast 474: The Most Anticipated Masters Tournament Ever?

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